The multi-channel advantage
The multi-channel approach
The idea of one computer and one phone per person is outdated. Whether your users are employees or consumers, chances are they have several devices including desktops, laptops, smartphones and tablets. They expect their apps to work on any device, instantly, with a consistent user experience. This expectation is driving the need for multi-channel application development strategies. The multi-channel approach is to build the same app for any device using a single code base.
Kony's multi-channel advantage
Kony’s approach empowers enterprises to take control of their digital strategy by delivering consistent app experiences across the multitude of devices available today and in the future. You can build an app once and provide device-optimized experiences to every channel – smartphones, desktop, tablets, and more – with the click of a button. The Kony application development platform does the rest.
Kony Development Cloud allows you to combine and orchestrate data from multiple sources – web services, legacy systems and websites – to drive new application experiences that were previously impossible. You can build feature-rich, multi-channel apps that run in native, hybrid and web-based deployment modes. All of this can be done from a single code base without compromising the user experience.
Why multi-channel is a critical reality
When serving the app-hungry, always-connected, multi-device population, CIOs must consider a multi-channel approach or face the prospect of falling behind the competition. As user expectations grow, organizations need ways to simplify and streamline app design, development and deployment. Hand coding apps for multiple devices is no longer an option. It’s too expensive, slow and complex to manage. Stop reacting and start planning for the multi-channel reality.
A multi-channel strategy addresses your need to support multiple devices without extra development costs or effort. You can develop an app once and deliver it to desktops, smartphones and tablets without extra work.
The multi-channel lifecycle
Whatever your starting point – a single-channel app or an enterprise-wide app strategy – Kony addresses the end-to-end lifecycle by providing you with the framework, process and flexibility to do what you need today while preparing for what you may need in the future. And it's not just about building the apps. A multi-channel strategy requires some rethinking of how we push apps and content to each user based on who they are, what device they're using, where they are, what security clearances they have, and more. Kony has integrated multi-channel deployment and management capability so you can control when and how apps are deployed, upgraded, restricted and supported.