Those delivering the mobile experience must prioritize across the mobile web and applications. Some see this as an “either/or” decision, when in fact both mobile apps and the mobile web coexist now and it seems likely that they will in the future.Those designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe this is a fundamental “either/or” choice, what does current consumer behavior suggests that consumers are using?Both mobile apps and the mobile Web coexist now and it seems likely that they will in the future.  Can consumer product strategists make product marketing choices that are not dictated by technology? Instead, can they determine which services they need to mobilize for which audiences?This Forrester report, Why The “Web Versus App” Debate is Irrelevant to Your Mobile Product Strategy, outlines:

• How to prepare for an era in which mobile services are just one of many consumer touchpoints
• How to manage the ever increasing number of connected platforms and local devices

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