In this deep dive case study, you'll hear how Alfa Mutual Insurance translated user needs into a multi-channel strategy that benefits its customers and its bottom line.
You'll learn how Alfa Mutual...
- Defined their mobile business vision and multi-channel strategy
- Managed device and OS fragmentation
- Chose between insourced and outsourced application development
- Conquered obstacles to mobile success
- Ensured customer downloads and adoption
Who should attend?
IT and business professionals interested in lessons learned from early adopters of multi-channel strategy.
Walter Overby, VP, Corporate Internet & eBusiness Alfa Mutual Insurance Company
Walter Overby serves Alfa as Vice President, Corporate Internet & eBusiness. In his role he has responsibility for Web and Mobile Channels including the vision, roadmap, development and deployment of customer facing applications in support Alfa’s Customer Service, Sales and Social Media. Mr. Overby has over 30 years in Insurance Industry experience including Property and Casualty Underwriting, Training and Information Systems. Mr. Overby has a B.S. Degree in Business Administration with a minor in Finance from Troy University in Troy, Alabama.
Crystal Alexander, eBusiness Mobile Development Manager Alfa Mutual Insurance Company
Crystal Alexander is the eBusiness Mobile Development Manager for Alfa Insurance in Montgomery, Alabama. In her role she has responsibility for creating the vision and roadmap as well as driving innovation efforts for Alfa’s customer facing mobile channel. She manages the overall policies, goals and strategy regarding mobile development. Ms. Alexander has over 8 years in Insurance Industry experience including statistical analysis, reporting, business analysis, and project management. Ms. Alexander has a B.S. Degree in Social Science from Florida State University in Tallahassee, Florida.