If you live and breathe mobile technology like we do at Kony, you are no doubt familiar with the fact that we live in a world of acronyms.
With an overwhelming number of mobile devices in use throughout the world, apps are a great tool to reach new customers and maintain contact with existing clients. However, as users become savvier with technology, they're learning how to turn off push notifications and updates. This disconnects the line of direct communication between the company and the client.
In this new landscape, how can businesses create push notifications that users won't want to disable to improve app usage and downloads?
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Although Kony customers typically use the Kony platform to develop apps for mobile and tablet devices, it can also be used to build applications for the Windows 7 and Windows 8 operating systems as a desktop application for use in kiosks.
Let's take a closer look at how to develop kiosk apps from a single code base using Kony.
Developing desktop kiosk apps: The basics
IDC recently surveyed over 400 IT decision makers in charge of influencing or directing mobile strategy at their firms. Check out the infographic below to learn what they discovered, including:
- What 5 factors contribute most to the success of a mobile initiative?
- What business unit typically owns mobile strategy?
- Who's paying for mobile, and who's actually doing the work?
- What issues do most companies face, and what benefits do they reap?
- Are mobile deployments worth it?
The market for mobile apps is often compared to a gold rush, with businesses desperate to be first to market lest their competition profit from their hesitation.
However, the rush to deploy both B2C and B2E apps tactically is leaving organisations a long term legacy to support and maintain fragmented solutions. All of these problems can drastically reduce ROI on any given app.
Mobile apps are powerful drivers of traffic, increasing advertising, sales, and growth. A recent study by Harvard Business School shows that Americans spend over three hours per day on mobile devices, and purchases from mobile devices are up 18 percent in the last year alone. This trend shows no signs of slowing; businesses are smart to harness the growth potential of mobile apps.
At this point in the game, it's clear that mobile is the future. It's outpacing PCs by leaps and bounds, and will be the primary form of accessing the Internet, performing tasks, and acquiring information moving forward. This means that the questions is no longer "Why Mobile?" Businesses now need to ask how exactly mobile can help meet their objectives, and how they should best evolve their mobile systems.
By now you've probably heard that the "next platform" is to be known as the "Internet of Things" (IoT): A boundless utopia of delectable interconnected devices constantly absorbing and oozing out information at a mind-boggling rate that will only serve the single purpose of making our lives better. How can anything go wrong?
Everything that you've heard is absolutely true and also completely inaccurate.
Two of the hottest buzzwords in the IT community are mobile and cloud. This August's Gartner Catalyst Conference in San Diego, CA doesn’t disappoint on either front. The question isn’t whether to go (I mean come on, Bill Nye the Science Guy is going to be there!), but what sessions to prioritize.
Businesses from banks to retailers to wireless device providers like Samsung have been working for years to figure out how to incorporate near field communication (NFC) into their products. Many experts have looked to see when Apple would adopt NFC in their devices as a key indicator that NFC was going mainstream. Merchants and banks have tried to imbed NFC chips in our credit cards to create contactless payments where we wave our card at a machine and it magically debits the consumer.