Multi-Channel & Mobile Application White Papers

Gartner’s Take on Optimizing SAP

Gartner compares “Best of SAP” IT strategies with a more diverse, best-in-class approach for mobilizing SAP.

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Mobile in 2013 - A Digital Digest

A Digital digest filled with resources and tips on how to implement a successful mobile strategy featuring a research paper by Gartner

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Powering Total Connectivity

Extensive recommendations on developing business- and user-friendly multi-channel solutions

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Mobile’s Role in Capitalizing on Healthcare Reform Opportunities

Detailed look at mobile's role in the consumerization of health care.

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Mobilizing the Entire Enterprise

C-level guide to cutting costs, growing profits, and empowering users with a comprehensive mobile strategy.

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Why Mobile Application Management Matters

Overview of mobile application management (MAM) from the business perspective.

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Optimize Your Mobile Banking Strategy

Forrester report with recommendations for innovating and improving your mobile banking strategy.

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Meeting the BYOD Challenge

Deep dive into mobile application management (MAM), including requirements, workflows, policies, and more.

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10 Key Criteria for Mobile Platform Selection

Comprehensive checklist for choosing the right mobile development platform for your business.

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HTML5 Browser Standards

Technical white paper covering the opportunities and challenges of integrating HTML5 and mobile.

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The Mobile Wallet: Are You Open for Business?

Business solutions to the increasing use of mobile commerce technologies - a.k.a., the e-wallet.

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Traveler Survey: A Multi-Channel Mobile Strategy is Essential

Survey results revealing trends and insights into travelers' use of mobile technologies.

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The Six Gotchas: Misconceptions in Mobile App Dev

Six mobile myths that lead to costly mistakes - why they're debunked and how to avoid them.

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Best Practices for Taking Your Brand Mobile

How-to guide to developing a long-term, user-friendly mobile strategy that benefits your business.

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Forrester: Mobile Technographics & Choosing the Right Approach

Strategic analysis of the mobile behavior of online shoppers.

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Review: North American Consumer Mobile Banking

Key findings from TowerGroup's review of technology vendors in consumer mobile banking.

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Forrester Market Overview: Mobile Commerce Solutions for Retail

In-depth analyst report evaluating mobile commerce strategies and vendors.

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Kony Mobile Marketing & Commerce Study

More than 100 Fortune500 brands weigh in on their mobile challenges and strategic initiatives.

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Forrester: Web vs. Application Debate is Irrelevant

Analyst report offering recommendations on modern multi-channel strategies.

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Mobile Shopping Demystified: Adoption and the ROI Business Case

Aberdeen report including case studies and roadmaps in mobile retail.

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Mobile Applications Increase Pharmacy Profitability

In-depth look at how specialized mobile applications can benefit pharmacies.

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The Power of Choice: Kony HTML5-Ready Solutions

Detailed look at how Kony's solutions work with HTML5 to deliver great experiences and results.

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Mobile Technology and Health Plan Member Engagement

Deep dive into mobile's impact on health plans - why it matters, and where to start.

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MGI Research: Mobile Platforms Buyer's Guide

Analyst guide to choosing the right vendor for developing and deploying business-centric mobile apps.

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Aberdeen: The Mobile Payment Opportunity

Comprehensive analyst review of mobile payment technology, including market adoption, value prop, use cases, and strategic actions.

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Harnessing the BYOD Phenomenon – an IT Guide

Hands-on guide to understanding, implementing, and managing a successful BYOD strategy.

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A Better Way to Mobile

Interactive experience that provides customized recommendations on getting started with mobile, building a long-term strategy, guaranteeing return on investment, and more.

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MGI Research: A Survey of Enterprise Plans

Results from MGI's "State of Mobile" 2012 enterprise survey, including budget, priorities, ROI expectations, usage, technology, and business focus.

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A Mobile Marriage: Consumers Covet, Retailers Embrace

White paper covering mobile retail from the consumer and retailer perspective, including survey results from over 1000 mobile shoppers.

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Elevating Mobile Commerce as an Enterprise-Wide Strategy

Aberdeen Analyst Insight focused on implementation, integration, capabilities, and metrics in mobile retail.

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Staying Ahead of the Mobile Curve

In-depth FitForCommerce white paper identifies key learnings and next-gen strategies from the experiences of early mobile adopters.

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Mobile Application Development Meets the Mainstream

How-to guide to building a mobile action plan that meets both business and IT objectives.

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Mobility in Automotive

Industry-specific insight into how mobile is revolutionizing the automotive industry and what businesses should do about it.

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Kony on IBM PureSystems

Technical white paper explaining how to plan and enact scaling strategies in a multi-channel environment with Kony and IBM.

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