Several Kony team members, myself included, attended Marketo’s Marketing Nation Summit this week in San Francisco. It was a great show with a strong mix of thought leadership and product-specific content, but across every topic and agenda item, one thread kept floating to the top. You guessed it: mobile.

This blog post is based on the white paper App Development in the Cloud: Advantages, Challenges, and How to Do It Right. Read the whole thing here.

It’s a customer’s world and we’re all just living in it.

Want to measure the return on investment (ROI) for your mobile initiative? Start here.

Please allow me to introduce myself…

The Fortune 500 insurance company in our latest case study snapshot required fast app development and deployment and simple integration to its back-end systems in order to put out consumer-facing apps that its users would love. Kony fit the bill. This insurance company chose Kony to lower costs, increase efficiency, speed up development time, and create a better user experience, and accomplished all of the above.

The latest installment of our Kony Innovator Series features Axel Fiedler, the IT advisory lead for SAP, CRM, and mobility at PricewaterhouseCoopers (PwC). He is confronting the twin challenges of an IT leader: modernizing a mission-critical enterprise application while simultaneously mobilizing key functions for knowledge workers.

According to a recent Internet Advertising Bureau (IAB) study, Natwest, Bupa and Hiscox have the best mobile user experience amongst UK financial institutions. The IAB also reported that a quarter of the top spending 50 UK finance brands still don’t have a mobile presence.

Last fall, we published an infographic detailing the pros and cons to using HTML5 for mobile app development. Many of those advantages and challenges have remained the same, but this is the world of mobile - things move fast. That’s why we’ve updated the story for 2014, including the latest and greatest considerations for HTML5 development like MBaaS and offline sync.