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December 9, 2010

The mobile landscape can be a frightening place. With so many changes and unknowns in the marketplace – new devices, upgrades and the move to tablet computers – there is an inherent risk for companies investing in a mobile application without first making sure it’s well and truly future-proof. In this ever-evolving world, organizations need to be ready for change, in whichever form it may take. Some may say that this is the nature of the beast that is mobile marketing – but never fear, never fear, your armoury is here!

December 2, 2010

With the growing use of mobile devices for m-commerce and other financial transactions, one of the most important considerations for any mobile offering should be security.

November 25, 2010

It’s surprising how many organizations still do not know the basics of their mobile offering. The result of a global online survey, designed to help consumer product strategists and executives benchmark their mobile strategy, was recently announced by Forrester Research.

November 8, 2010

The proliferation of mobile devices and smartphones has led today’s consumers to expect everyday brands to have some form of mobile presence. For companies, this presents a major opportunity to boost revenue streams and stay ahead of the game

November 1, 2010

With more than 45 million smartphone and tablet users nationwide, and six billion mobile applications to be downloaded this year alone, many companies are taking steps to enter the mobile world. However, while going mobile can indeed lead to significant ROI,

October 25, 2010

With more consumers now shopping and making purchases from their mobile devices, and the explosion of mobile apps, it is no wonder there is heightened interest in combining the two to form a collective, communal experience in the shopping realm.

October 18, 2010

Generally speaking, most mobile applications are bandwidth hungry tools that consume a lot of data resources. This is particularly true of those which offer streaming services, or that can be left running in the background thanks to Apple’s newly released

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