January 21, 2011

As 2011 kicks in, it becomes inevitable that the previous year will be remembered for a few key moments, and that those moments will be disputed by many! For some, 2010 will be remembered for the launch of the iPad and for others the rise ofGoogle’s Android.

January 14, 2011

The recent surge in mobile traffic, particularly over the last couple of weeks amid the severe blizzards on the East Coast US, has demonstrated just how useful mobile can be. During that period, hoards of people used their mobiles to check for updates, and the impact on travel routes – which just highlights how much we have begun to rely on smartphones’ web access.

January 7, 2011

When it comes to online activities, consumers demand both speed and simplicity. Recent studies conducted by Adobe’s Omniture division and Orange in the UK found that the majority of end-users surveyed prefer mobile browsers to apps.

January 4, 2011

Mobile is the single technology that most of us cannot be without. It is the technology that accompanies us 24 hours of the day – so it is no wonder that as mobile evolves, as does our interaction with it. Check out how mobile has already impacted the lives of Jim, George and Katie:

December 20, 2010

The popularity of mobile banking is on the rise. According to Juniper Research, mobile banking services are predicted to generate globally almost 90 billion text messages per year by 2015, with Western Europe being the region with the highest penetration.

December 9, 2010

The mobile landscape can be a frightening place. With so many changes and unknowns in the marketplace – new devices, upgrades and the move to tablet computers – there is an inherent risk for companies investing in a mobile application without first making sure it’s well and truly future-proof. In this ever-evolving world, organizations need to be ready for change, in whichever form it may take. Some may say that this is the nature of the beast that is mobile marketing – but never fear, never fear, your armoury is here!

December 2, 2010

With the growing use of mobile devices for m-commerce and other financial transactions, one of the most important considerations for any mobile offering should be security.

November 25, 2010

It’s surprising how many organizations still do not know the basics of their mobile offering. The result of a global online survey, designed to help consumer product strategists and executives benchmark their mobile strategy, was recently announced by Forrester Research.

November 8, 2010

The proliferation of mobile devices and smartphones has led today’s consumers to expect everyday brands to have some form of mobile presence. For companies, this presents a major opportunity to boost revenue streams and stay ahead of the game

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