The proliferation of mobile devices and smartphones has led today’s consumers to expect everyday brands to have some form of mobile presence. For companies, this presents a major opportunity to boost revenue streams and stay ahead of the game

With more than 45 million smartphone and tablet users nationwide, and six billion mobile applications to be downloaded this year alone, many companies are taking steps to enter the mobile world. However, while going mobile can indeed lead to significant ROI,

With more consumers now shopping and making purchases from their mobile devices, and the explosion of mobile apps, it is no wonder there is heightened interest in combining the two to form a collective, communal experience in the shopping realm.

Generally speaking, most mobile applications are bandwidth hungry tools that consume a lot of data resources. This is particularly true of those which offer streaming services, or that can be left running in the background thanks to Apple’s newly released