To Infinity and Beyond

How You Can Transform the Customer Experience with Low-Code

Every company can benefit from a custom enterprise solution that is easy to deploy, tweak, and experiment with based on customer feedback. But having a team of developers at the ready to hand-code each time you want to pivot is not only slow, but expensive.

Enter the low-code movement, which allows organizations to use drag-and-drop, reusable components, and visual process modeling to develop applications with little to no hand-coding. Low-code development platforms are designed for developers and their less computer-savvy co-workers to get off the ground without reinventing the wheel every time.

If you’re giving low-code development a try, you’re in good company. According to Forrester, the industry analyst company that first named and identified the low-code movement, 40% of corporate development shops are using or considering using a low-code tool in the upcoming year. Additionally, adoption of low-code platforms is what’s driving about 50% of the annual growth in the software development market, the entirety of which is worth about $4 billion.

Smart enterprise leaders already know that low-code solutions are worth considering. Even if they’ve only heard of the low-code movement in passing, they know that these platforms can relieve the development backlog, reduce costs, and improve efficiency. However, that’s only scratching the surface of what a low-code development platform can provide.

As more companies join the low-code movement there’s a major, unexpected perk: never have developers been able to work so closely with their customers, responding to their needs and suggestions more quickly than ever before. Here are some ways that adopting a low-code solution can transform the essence of how you engage with your customers.

Low-code brings development to the edge

Hand-coding requires a specific, highly in-demand skill set. When developers are tasked to construct a new application or component from the ground up, it’s a major request that takes lots of time to build, test, and deploy. The time intensity of the task doesn’t only mean the company isn’t able to pivot as quickly as it would like, but that developers spend a lot of time putting code to the keyboard instead of interacting with co-workers and customers who could provide another perspective.

Low-code transforms the development process. These platforms still use the same logic that hand-coding does, but they allow developers to serve as consultants on user experience and process, rather than building components from scratch. Better yet, since a screen full of raw code means nothing to a customer-service specialist, the visual environment of a low-code platform is easier to grasp. That way, developers can work with the people at the edge of your company, closest to the customers, to gain insight on what customers really want.

When development occurs on the edge where the customers are closest, it allows your knowledge workers to innovate quickly. A low-code platform means that the developers—the employees in your company who understand technology best—and customer service—the employees in your company who understand the customer best—can collaborate more easily than ever.

Low-code is fast and ready for experimentation

No matter how much care a company puts into a product’s user experience, once it gets to the customer, it’s out of the company’s hands. No matter how the product was intended to be used by the company, ultimately, it’s the customer who decides what experience they want.

It can be difficult for a company to give up that control, only to hear from the customer a few months later that the product doesn’t do what he or she wants. The only solution is to become quick and flexible enough to turn around updates and innovations to get a chance at creating a product that’s more closely aligned with the customer’s expectations. This is where low-code excels: it allows knowledge workers to quickly redevelop and reimagine the user experience without taking a lot of time programming that by hand.

Even proponents of the low-code movement sometimes have a false belief that low-code isn’t true development because it doesn’t include much coding, but in reality, it returns to the roots of what application development is about. Development is about understanding what your business is trying to achieve and building an application to deliver the desired business outcomes. Low-code development simply takes the lag out of that process by allowing developers to work from existing templates and visually chart out their updates in declarative techniques that can be easily approved or tweaked. It speeds up the process so companies can get updates back in the customer’s hands as soon as possible.

Low-code is more advanced than it’s ever been

Since hand-coding has always been expensive, the desire for a low-code development platform is nothing new. Enterprise companies have sought out low-code solutions since 2011. What’s new is that today’s low-code platforms can generate applications with the same look, feel, and performance characteristics as hand-coded ones.

Although low-code solutions have been gaining momentum, a 2018 Gartner study reported that most organizations (around 55%) are using them mainly to create employee-facing applications, considering their performance too clunky for mission-critical, customer-facing ones. In the past, that may have been true. But new advances in low-code platforms, like allowing developers to base reusable components on their own custom versions so they only need to code them once, prime them for customer-facing applications while still maintaining low-code development speed.

Today’s advancements in the low-code movement are driving customer experience transformation by changing the way companies approach delivering applications. With a low-code platform companies can tear down the historical barriers that have been built up during the dominance of hand-coded solutions making the possibilities for innovation unlimited.

To learn more about those possibilities, **listen to this webinar **with guest speaker Charles Araujo from Intellyx and Mike Thompson from Kony to hear their perspectives on how to transform your customer experience with low-code development platforms.