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UX Design Rules of Thumb

In UX design there really are “rules of thumb.” Since most people navigate on their phones with their thumb while holding the phone in one hand (right or left), what you put in that area is key to the user experience.

In the technology space, it can be difficult to go an hour without the idea of “user experience” coming up in some context. All anyone talks about are “great user experiences.” But how often do you as a consumer really get an experience that makes you say, “that was great!” – not very often. So, while everyone talks about it, few people really know what is involved in making it a reality.

The idea of omnichannel experiences makes things that much more complex. A user can start from an ad or email, continue on a phone, research at their desktop at work, then go back to complete a transaction on their phone. All those different form factors and features increase the complexity but are essential for what is really a great user experience. What might be a great desktop experience can be a terrible mobile experience and vis versa while the transitions between them need to be seamless.

Even the not-so-mythical user experience designer will probably admit that even they couldn’t tell you what will make a great user experience for a given situation. But a good one will understand the process to go through to get to a truly great experience along with the right questions to ask.

Ed Gross, Kony SVP for User Experience, provides a great inside look at some of the design approaches and methodologies the Kony UX team uses to get to a great user experience. Having heard so much about it then realizing how little I really knew; the presentation was fascinating. Listen to the whole **Design Best Practices for Omnichannel **presentation in this 30-minute webcast.