“App” is a term that has become popularized in the last few years, especially among mobile phone users. App is short for application, and the business of app development has grown to impressive heights over a relatively short period of time. Apps, as we know them from a few years ago, were originally developed in order to be used for small, handheld devices such as personal digital assistants (PDAs). That has changed somewhat, as smartphones have mostly replaced PDAs. Additionally, tablets have become a popular alternative to traditional computing, leading to an even more accelerated development of apps.

Apps can be used for an incalculable variety of reasons, from mobile banking to checking show times for a particular movie at the local cinema. There is a high demand for new apps, and customers want them to manage many key aspects of their everyday life. This demand for variety has led almost all companies to get into the app development game. From Joe and Ann’s mom and pop shop, to Google and Apple and Berkshire Hathaway, companies are in a never-ending struggle to develop the latest and greatest app. However, app development does not stop with these companies, almost all other businesses and private developers are also contributing to the ever-growing app market.