Mobile content management system (MCMS) refers to a category of content management systems (CMS) that has the ability to both deliver and store content and services to a wide variety of mobile devices, which includes smartphones, mobile phones, PDAs, and tablets. A mobile content management system can either be an individualized system or a part of a greater CMS and exist in the form of an add-on, module, or feature. Because mobile devices are rapidly growing in widespread use and have become much more complex, the demand for management of mobile content has risen greatly.

The delivery of mobile content faces unique hindrances that include weaker processors, smaller screen size, less wireless bandwidth, and decreased capacity for storage in comparison to desktop computers. With an MCMS, a company can much more easily manage content on a wide range of mobile devices. An MCMS consists of four major features. First, the MCMS can perform multi-channel content delivery. This means that all data is stored in raw format on a central server and can be delivered to all types of mobile devices in various formats that are compatible with each individual device.

Second, an MCMS incorporates content access control. This means that services such as authentication, authorization, and access approval exist for all content. Third, an MCMS allows for a specialized templating system. This means that a website can either be seen in all versions at one domain name (the multi-client approach) or at a targeted sub-domain name for the mobile site (the multi-site approach). Fourth, an MCMS allows for location-based content delivery, which enables the use of targeted content delivery based upon location.