Multi-channel development refers to the ability to use a single development platform to support many different operating systems and methods of deployment. Because there are so many different mobile devices with a wide range of operating systems, which include Android, Windows, iOS, BlackBerry, and more, it has become inefficient for app developers to write code that is specific to each individual operating system. Multi-channel development streamlines both the design and deployment of mobile apps.

In the business world, the increase of BYOD (Bring Your Own Device) has led to the need for multi-channel development in order to ensure that enterprise applications can function on all of the different mobile devices that employees are using. Multi-channel development allows the company to send not only apps but also content and media to all employees based on many factors, such as the device they use, who they are, their location, their security clearances, and their job function.

Multi-channel development is beneficial because it is based on familiar languages for scripting, making it easy to use. Developers can also re-use any code that they write for projects in the future. Multi-channel development allows many different plug-ins and supports cloud storage services, which are more efficient, flexible, environmentally friendly, and less costly. Multi-channel development is also very fast in allowing apps to reach the market, and it is cheaper than individual app development. However, multi-channel development can be problematic because operating systems are frequently updated and some features may not be supported. Other potential drawbacks include unfamiliar development tools, a potentially slow performance with graphics of high quality, and vendor restrictions on code.