Kony Named a Visionary in Leading Industry Analyst Firm’s Magic Quadrant for Mobile Consumer Application Platforms

Evaluation Based on Completeness of Vision and Ability to Execute

Kony, the leading mobile application development platform provider, today announced it has been positioned by Gartner, Inc. in the “Visionaries” quadrant of the Magic Quadrant for Mobile Consumer Application Platforms (MCAP) report by William Clark, Michael J. King and Linda Dozier.¹

Gartner identifies four main approaches to delivering Business to Consumer mobile applications and content (Messaging, Mobile Web, Native Applications and Cross-platform Compilation) and notes that many organizations use a combination of the above approaches to execute their mobile strategy.

Gartner’s MCAP report states that there were more than five billion mobile phones in use worldwide in 2010, and projected growth to more than 6.7B connections by 2015.

According to Gartner, “interest in mobile business to consumer facing applications will continue to significantly out-pace that of mobile enterprise application adoption throughout 2011-2014.” The report continues, “Gartner expects integration among SMS, Web and native to increase and that the leading mobile consumer application vendors will offer ways to extend and integrate user experiences across these approaches.”

Kony enables ubiquitous mobile deployments for companies seeking to engage with consumers across all mobile channels to strengthen their brand, generate revenue and increase employee productivity. Uniquely, the Kony Platform generates each client specific application, optimized for that channel and format whether that is a smartphone, mobile Web browser, tablet, SMS, Web gadget or kiosk, through its ‘Write Once, Run Everywhere’ single application definition rather than solely mobile Web solutions or multiple code bases like other options on the market.Kony’s ability to create applications for more than 9,000 devices, 7 operating systems and 15 browserswithout compromising native features and functionality enables brands to offer robust mobile experiences to consumers and employees.Notably, more than 45 Fortune 500 brands’ mobile websites, native applications and SMS/MMS campaigns are powered by Kony, generating more than six billion total user sessions annually.

The Kony Platform’s ‘Change Once, Change Everywhere’ capability ensures any change in message, flow, feature or design is simultaneously applied to the application across all extensible clients, achieving an effective, broad, and consistent mobile experience. In addition, Kony’s technology ensures faster adoption of new operating systems and standards as they are introduced, significantly reducing maintenance, upgrade and future development costs.

“We are pleased that our inclusion in the Gartner Magic Quadrant recognizes our Visionary position in the mobile marketplace. Kony is the first provider to successfully deliver a proven ‘Write Once, Run Everywhere’ technology and continues to lead innovation by keeping in the forefront of emerging technologies, channels and devices,” explained Kony CEO Raj Koneru. “We are seeing Fortune 500 customers turn to the Kony Platform to develop differentiating HTML 5 or custom native applications using trusted partners like IBM, AT&T, CapGemini, Infosys and Wipro. Additionally, Kony offers customizable vertical applications built on best practices, providing off-the-shelf functionality that lets companies reach their customers and employees on any device, operating system or browser without compromises,” stated Koneru.

Many global Fortune 100 brands have come to view Kony as a mobile development and deployment partner. Kony offers a long-term strategic solution for a comprehensive cross-device, cross-channel mobile strategy. The Kony team spent years dedicated to developing its mobile application platform from the ground up to provide the most robust solution on the market for companies looking to integrate mobile into their overall business strategy. Kony’s approach is a key differentiator from competitive offerings that have pieced together disparate technologies to attempt to create a comprehensive solution.

“The mobile consumer and the mobile enterprise markets are converging as employees are demanding and bringing their own devices to work. Organizations that seek one platform that can deliver both native and mobile Web applications for employees and customers will find Kony to be the most comprehensive solution,” said Kony’s CEO, Raj Koneru.

To learn more and review the full report, please visit www.kony.com/resources/.

About the Magic Quadrant
The Magic Quadrant are copyrighted 2011 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Kony

Kony enables enterprises to offer consumers and employees feature-rich mobile applications in less time and at lower costs than any other solution. Leveraging a single application definition, applications are designed and developed just once, in a device-independent manner, and deployed across multiple channels, including native applications, device-optimized mobile web, SMS, web gadgets, kiosks, and tablets without compromises. Kony’s unique platform is proven to future-proof a company’s mobile investment by enabling applications to be changed once for all channels, ensuring faster adoption of new operating systems and standards as they are introduced, while eliminating maintenance, upgrade and future development costs. For more information, please visit www.kony.com. Connect with Kony on Twitter, Facebook and LinkedIn.

¹Gartner “Magic Quadrant for Mobile Consumer Application Platforms” by William Clark, Michael J. King and Linda Dozier, June 22, 2011.