Mobile Enterprise Essentials

5 Steps to Planning Your Mobile App

5 Steps to Planning Your App

You can think about the planning of your mobile app in terms of 5 phases: analyzing, conceptualizing, visualizing, capturing feedback and planning ahead for wearables.


Analyze What Your App Needs

What are the essential features required to make your app a minimal viable product? Knowing your audience is key. Develop a very detailed user profile and focus on what characterizes 80% of the people who will use the app.


Conceptualize Your App

Develop a list of features for your app, and then compare that list against your detailed user profile. What’s needed and what isn’t? Narrow the scope so that it is user-driven, easy to use, focused in its purpose, meets your business objectives, ideally fills an untapped niche, and is technically feasible for your company’s IT infrastructure.


Visualize Your App

Create a screen-by-screen blueprint of your entire mobile app, ensuring that all the requirements are met and features accounted for. Focus on the functional flow of how the app will work. After visualizing your app’s functionality screen by screen, you may decide that you need to change the scope of your app—usually narrowing it and making it more focused and easy to use.


Capturing Feedback

Capture candid, detailed feedback from users who are evaluating your app from a design and functionality perspective. This helps ensure that the design of your app successfully meets the complete requirements of potential users.


Plan (Ahead) for Wearables

Glance-ability. Utility. Intentionality. These are the three key words when it comes to planning your app for wearables. Inasmuch as your mobile app likely began as an offshoot of a desktop context, apps for wearables are adaptations of mobile apps—a phenomenon reinforced by the reality that many of the most popular wearable devices available today draw much of their functionality from pairing with the mobile device.